Start T-Shirt Business - 2
Start T-Shirt Business - Page 2
Subject/Theme
This is very important in the T-Shirt industry as some subjects/themes do much better than others and receive more customers, but like all styles, they come and go. It's possible to have a general subject/theme, but it makes it harder for you to market/promote your shop/website. I suggest choosing just one subject/theme to begin with as you can start adding other subjects/themes later when you are established. You should by all means choose a subject/theme that you are knowledgeable about and have a passion for, like I mentioned under the passion paragraph.
Target Audience
Who are you targeting? Will you be targeting a certain age group, occupation, style, general public, etc. Finding out who your primary target audience will be or is, will help you with marketing/promotion. This will also help you with creating and designing your T-Shirts and shop/website to suit your target audience. Once again you can choose to go for a general audience, but this will only make it harder for you to market/promote your shop/website.
Research
You need to always do your research and find out what's new, what's not, what's in style, what kind of designs people are looking for, etc. You also need to keep up-to-date with your subject/theme as some change on a regular basis (Example: Politics). Keeping informed and up-to-date will give you the leading edge over your competitors, bring back customers time after time, and most importantly it will make sales.
Third Party shops Vs. Your Own Website
Should I invest in my own website or use a third party website to host my T-Shirt designs? If you are thinking about doing every aspect of the T-Shirt business yourself (including making the T-Shirts), then I suggest you invest in a website (not a free website hosting service), but first try out a third party website that makes the T-Shirts for you (no risk involved or investment needed) to see if you can make your business a success. Once you're confident in your business, then you can upgrade to making and owning your own website.
There are many online third party websites available on the Internet that you can choose from that will create and ship the T-Shirts to your customers (risk free with no money invested) and therefore, save you the hassle of actually having to deal with the customer aspect of your T-Shirt business. There are as many cons as there are pros when using a third party service. Some of the cons are: You don't get your own website and you are in some way connected to them, you don't make as much profit (you have to pay them to do all the work, like printing the T-Shirts and shipping), and they make all the rules (Example: not providing you with the E-mail address of your customers or refusing any designs that you create). When you sign up with one of these third party services, you are actually working for them and that includes promoting their site. The customers that purchase your T-Shirts are actually their customers meaning they have full control and every time you make a sale, they make a profit. In other words, these third parties depend on your success and if your business goes under, theirs doesn't because there'll always be someone else to take your place.
Marketing/Promoting
This will be your biggest enemy in the T-Shirt business and many businesses fail because of this. I suggest you do your research on the web for SEO (Search Engine Optimization) and about how the basic search engines works, as there is a lot of information about them. Do not just resort to search engines as being your source for traffic as there are many other websites that can help bring in quality targeted traffic to your website like T-Shirt ranking sites (Example: www.T-ShirtShowdown.com).
Subject/Theme
This is very important in the T-Shirt industry as some subjects/themes do much better than others and receive more customers, but like all styles, they come and go. It's possible to have a general subject/theme, but it makes it harder for you to market/promote your shop/website. I suggest choosing just one subject/theme to begin with as you can start adding other subjects/themes later when you are established. You should by all means choose a subject/theme that you are knowledgeable about and have a passion for, like I mentioned under the passion paragraph.
Target Audience
Who are you targeting? Will you be targeting a certain age group, occupation, style, general public, etc. Finding out who your primary target audience will be or is, will help you with marketing/promotion. This will also help you with creating and designing your T-Shirts and shop/website to suit your target audience. Once again you can choose to go for a general audience, but this will only make it harder for you to market/promote your shop/website.
Research
You need to always do your research and find out what's new, what's not, what's in style, what kind of designs people are looking for, etc. You also need to keep up-to-date with your subject/theme as some change on a regular basis (Example: Politics). Keeping informed and up-to-date will give you the leading edge over your competitors, bring back customers time after time, and most importantly it will make sales.
Third Party shops Vs. Your Own Website
Should I invest in my own website or use a third party website to host my T-Shirt designs? If you are thinking about doing every aspect of the T-Shirt business yourself (including making the T-Shirts), then I suggest you invest in a website (not a free website hosting service), but first try out a third party website that makes the T-Shirts for you (no risk involved or investment needed) to see if you can make your business a success. Once you're confident in your business, then you can upgrade to making and owning your own website.
There are many online third party websites available on the Internet that you can choose from that will create and ship the T-Shirts to your customers (risk free with no money invested) and therefore, save you the hassle of actually having to deal with the customer aspect of your T-Shirt business. There are as many cons as there are pros when using a third party service. Some of the cons are: You don't get your own website and you are in some way connected to them, you don't make as much profit (you have to pay them to do all the work, like printing the T-Shirts and shipping), and they make all the rules (Example: not providing you with the E-mail address of your customers or refusing any designs that you create). When you sign up with one of these third party services, you are actually working for them and that includes promoting their site. The customers that purchase your T-Shirts are actually their customers meaning they have full control and every time you make a sale, they make a profit. In other words, these third parties depend on your success and if your business goes under, theirs doesn't because there'll always be someone else to take your place.
Marketing/Promoting
This will be your biggest enemy in the T-Shirt business and many businesses fail because of this. I suggest you do your research on the web for SEO (Search Engine Optimization) and about how the basic search engines works, as there is a lot of information about them. Do not just resort to search engines as being your source for traffic as there are many other websites that can help bring in quality targeted traffic to your website like T-Shirt ranking sites (Example: www.T-ShirtShowdown.com).
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